An AI visibility audit costs anywhere from about $500 for an automated scan to $5,000 or more for a deep, log-level review. Bought as an ongoing retainer, the same work runs $2,000 to $10,000 a month and up. Our own audit is a fixed price: PLN 499 net (roughly $125) for the Report, or PLN 949 net (roughly $240) for the Report plus a 30-day action plan.
Yes, we put the numbers in the first paragraph. In the GEO market that is rare. Most pages end at a contact form and the phrase “custom quote.” We sell clarity for AI systems, so it seems fair to start with a clear price of our own. This article breaks down what those market ranges actually buy, what makes the number move, and where a free tool stops being enough.
How much does an AI visibility audit cost?
A one-time AI visibility audit typically costs $500 to $1,000 for a basic automated scan, $1,000 to $2,500 for a hybrid review that checks entity consistency, and $2,500 to $5,000 or more for a deep dive with server-log analysis and custom strategy. That three-tier split is how LovedByAI frames its 2026 pricing guide, and RevvGrowth’s 2026 breakdown lands in the same place.
Those ranges hold up across the market. RevvGrowth (2026) puts “budget-conscious” automated scans at $500 to $1,000 and in-depth audits at $2,000 to $5,000 or more. Several agencies productize a mid-market GEO audit at roughly €900 to €1,500, delivered in five to ten business days. The higher you go, the more of the price is a senior strategist reading raw data rather than a dashboard printing it.
If you would rather rent the measurement than buy a one-off review, the numbers change shape. Tracking tools carry a monthly subscription instead of a project fee, and full-service GEO retainers are a different budget line entirely. Both are covered below.
What a “free AI visibility checker” actually gives you
A free AI visibility checker gives you a scan, not an audit. It tells you roughly how often a model mentions your brand across a bank of prompts and hands back a score. That is a useful thermometer, but a thermometer does not tell you why you have a fever or what to take for it.
The free tier is real and worth using. Ahrefs runs a free AI Visibility Checker with no signup and no credit card that samples ChatGPT, Gemini, Perplexity, Copilot, AI Overviews, and AI Mode, showing a limited preview of results. Semrush offers a free AI Search Visibility Checker that returns an AI Visibility Score from 0 to 100 based on millions of indexed prompts. Both are genuinely $0.
The paid versions of the same tools are subscriptions, not audits. Ahrefs Brand Radar prices its AI indexes at $199 a month per platform, or $699 a month for all six bundled, per its 2026 pages. Semrush’s standalone AI Visibility Toolkit runs about $99 a month per domain. Dedicated trackers add up quickly: Otterly starts at $29 a month (Lite), Peec AI at €89 a month, and Profound sits around $499 a month at its standard tier, with enterprise contracts custom-priced (Surmado and Discovered Labs, 2026).
Here is the line that matters. A scan measures. An audit interprets. A tool can tell you that you appear in 2 of 10 answers; it will not tell you that the reason is a robots rule blocking one AI crawler, a pricing page saved as an image, and a competitor whose reviews carry a location yours omits. Someone has to read the evidence and write the fix. That reading is the audit, and it is what the price pays for.
What drives the price of an AI visibility audit?
Four things move the number more than anything else. Understanding them lets you compare two quotes that both say “AI audit” and actually mean different work.
- How many AI systems are measured. ChatGPT alone is cheaper and thinner. Checking ChatGPT, Gemini, Perplexity, and Claude means four passes and four sets of sources to reconcile, because the same question returns different businesses in each.
- How the measurement is done, and how often. A single snapshot is quick. A repeatable protocol, the same prompts run several times so you can compare before and after, costs more to build and is the only version that proves a change worked.
- Whether a human writes the findings. Automation produces a table of scores. A specialist turning that table into a prioritized, step-by-step fix list for your specific site is the expensive, valuable part. It is also the part free tools skip.
- Depth of the technical layer. Surface checks (is your site crawlable, do you have schema) are fast. Server-log analysis that shows which AI bots actually reached which pages is what pushes an audit into the $2,500-plus band.
Two quotes can differ by 5x for honest reasons. Ask what each one covers before you compare the totals. We laid out the exact questions to ask a provider inside our DIY AI SEO audit checklist, so you can hold any offer, including ours, to the same standard.
What our AI visibility audit costs
Our audit is a fixed price with a fixed scope: PLN 499 net (roughly $125) for the Report, or PLN 949 net (roughly $240) for the Report plus Implementation Plan. Both cover the same measurement, 39 criteria across 6 scored sections, run against ChatGPT, Gemini, Perplexity, and Claude, with a score out of 100 and at least 5 concrete fixes.
The two packages differ in speed and support, not in what gets measured.
| What you get | Report (PLN 499 net, ~$125) | Report + Implementation Plan (PLN 949 net, ~$240) |
|---|---|---|
| Measurement across 4 AI tools (ChatGPT, Gemini, Perplexity, Claude) | Yes | Yes |
| 39 criteria across 6 scored sections, score 0–100 | Yes | Yes |
| Full PDF report | Within 3 business days | First report within 24h on business days |
| 30-day action plan | Initial | Updated after the call |
| 45-minute strategy session | No | Yes |
| Re-test 30 days after the first report | No | Yes |
| At least 5 concrete fixes, or a 100% refund | Yes | Yes |
A few things sit behind that price. It is billed in PLN (Polish złoty); the USD figures above are approximate, and at Stripe checkout adaptive pricing shows your local currency. It is a real audit with a person behind it, which is why the guarantee is specific: if the report does not surface at least 5 things to fix, each with instructions, you get 100% back within 7 days. And the price stays fixed rather than sliding into “custom quote” because we cap intake at 8 audits a month. A steady scope and a steady limit are what let the number stay published.
If you later want the changes done for you rather than handed over as a list, a 30-Day Implementation starts from PLN 7900 net (roughly $2,000, approximate). With the Report + Implementation Plan package, that PLN 949 is credited toward the implementation if you start within 60 days. Most of the fixes, though, a competent owner or webmaster can make from the report alone, because every item ships with instructions.
The other side of the ledger: what invisibility costs
Compare the price of the audit against the price of staying invisible, not against zero. In our pilot for a dental practice, the AI tools described the business correctly when asked by name, yet it vanished in 8 of 10 general questions like “recommend a good clinic near me.” A question about implant pricing in the city did not surface the practice, even though the price sat on its public page.
Run that against your own numbers. If AI invisibility quietly costs you one client a month, and one client is worth a few thousand, the yearly gap is tens of thousands. An audit that shows where and why you disappear from the answers is a one-time PLN 499. That gap is the entire business case for the service; if it does not exist for you, an audit probably is not worth it yet, and we say as much in is an AI visibility audit worth it?.
Why capable businesses vanish from good answers is its own topic, unpacked in why ChatGPT doesn’t recommend your business. And if you want to see the state of your visibility before spending anything, our free Marketing Audit scores your whole marketing in about three minutes.
When you are ready to see exactly where you stand across the four AI tools, that is what the AI visibility audit delivers. Prefer to talk it through first? Book a free 20-minute consultation and we will tell you honestly whether it makes sense for you, even if the answer is no.
FAQ
Is a free AI visibility checker good enough instead of a paid audit? For a first temperature reading, yes. Run the free Ahrefs or Semrush checker to see roughly how often you appear. It will not tell you why, or what to change, or whether a fix worked. The moment you need a reason and a plan rather than a score, you have crossed from a scan into an audit, and that is human work.
Why do agency AI audits cost $1,500 to $5,000 when yours is under $250? Mostly scope and delivery model. Deep agency audits at that price add server-log analysis, custom strategy documents, and senior-consultant time, often as the front end of a monthly retainer. Ours is a productized, fixed-scope audit capped at 8 clients a month, which is what keeps the price low and published rather than quoted.
Are your prices net or gross, and in what currency? Net. The Report is PLN 499 net and Report + Implementation Plan is PLN 949 net; for businesses, 23% Polish VAT is added where applicable. Everything is billed in PLN. The USD figures here are approximate, and Stripe’s adaptive pricing shows your local currency at checkout.
What if the audit finds nothing worth fixing? Then the guarantee applies. If the report does not identify at least 5 things to fix, each with instructions, you request a full refund within 7 days and get 100% back. With 39 criteria checked, that is rare, but if your site is already AI-ready, you learn that for free.